Originally sprouting out of Grand Rapids in Michigan, USA, Nuke Proof Industries started as a small company run by passionate and enthusiastic bike riders with an appetite and desire to create products which would offer simple, desirable and reliable solutions to the growing demands of modern day mountain bikers.

Today the brand is no different.

Fuelled by a passionate team of riders, racers and mechanics, Nukeproof benefits from a wealth of knowledge and experience which can only be developed through years of hands on experience, rights and wrongs, trials and errors.

Our product development is largely driven by our sponsored athletes and various brand ambassadors from around the globe, but most importantly, the team at Nukeproof have a huge desire to produce products that we want to ride on and rely on every day!